Top Digital Award as Ireland's Best Hotel Website

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Over 450 professionals from the hospitality industry turned out for the 29th annual Hotel & Catering Reviews Gold Medal Awards. The awards took place at a black-tie awards ceremony in the luxurious Lyrath Estate Hotel in Kilkenny and were hosted by TV3's Martin King.

The Gold Medal Awards are intensely competitive; drawing entries from hundreds of hotels,restaurants, guesthouses, spas and catering businesses every year. Each entrant is thoroughly evaluated by members of the Gold Medal Awards judging panel who travel the length and breadth of the country over the course of the summer months to search for Ireland’s greatest purveyors of hospitality.

The Wyatt Hotel was crowned the national winner of Ireland’s Best Hotel Website at the coveted awards ceremony. The team are thrilled with the win saying ‘this award is wonderful recognition for our digital efforts. 'We have placed great emphasis on our marketing strategy. We have invested significantly in producing great content, photographs and videos. Our goal is to 100% represent each and every aspect of the hotel; our bedrooms, JW’s Brasserie, Cobbler’s Bar, Park Terrace Wine Bar as well as information on Westport online.’

Triona Joyce, Marketing Manager of The Wyatt Hotel and husband Joe Joyce represented The Wyatt Hotel at the prestigious awards ceremony. Speaking of the award afterwards, General Manager, Barney Clarke said ‘People expect to get everything online nowadays. Information is consumed 24/7 online. Some hotels only gear their websites to bedrooms bookings whereas we have focused on all aspects of the business. I can confidently say log on and you’ll find everything you might need, be it information, photo galleries, menus, pricing and the ability to book any event or accommodation. From a dinner for two, a christening, a Christmas party, an overnight package to a full blown wedding, you will get it at’ He went on to say ‘Simple things like our entertainment page, which is a big hit with visitors and locals, means people can easily check out who’s playing in Cobbler’s Bar or what is the next Park Terrace Theatre show. The website is our number one go to reference on what we are about. We even use it as a staff training tool for new joiners. It is essentially our shop window and the first point of contact with customers. Having everything up to the minute and presented to the best possible standard is key.’

Ease of navigation, simplicity of use, visual presentation and sleek booking process were said to be just some of the reasons why The Wyatt won the title. The Wyatt faced some significant competition with the other finalists, some of which included 5 star properties, large chain hotels and properties triple the size of The Wyatt making the win an absolute triumph
for Barney, Triona and all the team.

The Wyatt is the highest followed hotel in Westport on social media channels Facebook, Instagram & Twitter. ‘Social Media is a critical focus of our marketing plan’ Noel Kavanagh,
owner of the Wyatt Hotel. He commented that ‘The next generation of customers will only use social media and digital channels to access information so it is essential for us to future proof ourselves by keeping up to date with all aspects of technology and digital marketing.’

The Wyatt launched its current website in 2016. It features the latest web based technology being 100% responsive and is constantly being added to as advances come on stream. Editor and Gold Medal Awards Judge, Sybil Mulcahy said: "The calibre of entries this year was incredible and we are delighted to see such a strong offering in our hospitality
industry – it bodes extremely well for the tourism sector and for our economy as a whole.”

The Wyatt have reported an excellent season with 100% occupancy for August and September. July was good but slightly slower than other years, a trend reported by Failte Ireland as a nationwide find this year. While UK visitors were down, largely due to Brexit, numbers from the US and the rest of Europe are up over 10% on last year. May and June both traded in a plus on last year and October is looking very strong. Such reports are very encouraging for all businesses showing that the tourism season does not just exist for 6
weeks in July & August.

The Wyatt are no strangers to awards having received countless trophies in the past for ‘Best Front of House’, ‘Taste of Ireland Award’ and ‘Top Chef’ awards to name but a few.
The Wyatt employs over 75 people, most of whom work throughout the year.


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